About

Customer Approach helps solopreneurs and small business owners demystify the internet. Then we help you develop the online presence that works best for you.

The internet is a powerful place for business. There are hundreds of tools out there. There are also thousands of promises all directed at getting you to do something on the internet to launch, market, run, or enhance your business. It all sounds good, but it can be incredibly confusing and even misleading. At Customer Approach, we’re not interested in get-rich-quick schemes or in the latest “this worked for me” sales pitch.

First we consider are your business and your preferences. We work with you to see what is possible on the internet and then to meet your objectives. Want to attract more customers? We’ll give you choices for how to create and roll out marketing plans and campaigns. Want more sales? Let’s look at conversions: how to convert interested prospects into loyal customers. Want long-term stability? Let’s make sure your customer service takes care business in a quick and effective way.

What about technology? We start with an Online Presence package designed to be powerful and flexible yet very easy to use. It’s inexpensive because we use well-known, proven tools that happen to be free or very low cost. The system also gives you lots of control. You’ll be able to add, change and delete information on your website as easily as you write an email to a friend.

We are continually creating tutorials and guidebooks, designed from a business user’s perspective, to help you make decisions about and make changes to your online presence. There are also discussions and articles to help you. Our emphasis is on business and online strategy, marketing, sales, service delivery and customer care. We also are constantly on the lookout for useful technology that can be easily and effectively used to enhance your business. For those who like technology and want even more control, we have guides to take you through more advanced information.

With Customer Approach, you are able to create and maintain an online presence perfectly matched to your business. You can follow the trends and try things out while you reap the benefits of creating and implementing an internet strategy that matches your personal preferences and accelerates your business success. You can also move at a pace that works for you. Some prefer to start small and add features and capability step-by-step. Others want to jump in with both feet. We’ll help you decide what works for you and then will be there with you as you make it happen.

With Customer Approach, you will make smart decisions about your online marketing, sales, and customer care. Then you will use simple yet powerful, easy-to-use technology to turn those decisions into reality and watch your business grow!